Privacy Policy

The tool runs in your browser

The paint color comparison tool works locally in your browser. The colors and HEX values you enter are calculated on your device; they are not sent to or stored on our servers, and you do not need an account to use the tool.

Colors on screen are approximations. Paint looks different under different light, on different surfaces and on different displays — always check a physical color card or test a sample on your wall before buying.

What we collect

We collect anonymous product-usage events so we can tell whether the tool is being used and which pages are useful. The events are limited to:

• color_search — that a search was submitted, whether the input was a color name/code search or a custom HEX entry, the brand filter used, and how many results the search produced.
• compare_run — that a set of colors was compared, how many colors it contained, and whether it included a custom HEX (recorded as a yes/no flag only).
• match_click — that a similar-color result was opened. It records the color codes of the catalogue colors involved.
• color_page_view — that a color page was viewed, together with that catalogue color's public details (its name, brand, color code and published HEX value).

The color codes and HEX values in these events are only the published values of colors in our own catalogue — public product data from the brands. A HEX value you type in yourself is never sent to or stored on our servers: the events record only that a custom HEX was used, never what it was. Visits marked as internal testing (?internal=1) are excluded from the counts.

Advertising

This site does not currently run advertising. If advertising is added later, this policy will be updated before any ad is shown.

Color data sources

Color data comes from the official brand websites. Sherwin-Williams and Behr publish HEX and LRV values. Benjamin Moore publishes LRV; for Benjamin Moore colors, the HEX shown is the RGB value Benjamin Moore's own website uses to present the color online, and it is labelled as such. Third-party color values are not used.

Changes to this policy

We may update this policy when the site changes. The current version and its update date are shown on this page.

Contact

Questions about this policy can be sent to the contact address published on this website.